culture jamming

When you spend a lot of time surfing the interweb you often see certain pictures appear again and again on various websites. One of these pictures is that of an overweight boy at McDonald's.

Someone then took this picture, enlarged it, coupled it with some Kentucky Fried Chicken, and then started posting it on bus shelters.

The clipping displayed below was handed to me by a good friend. She was so annoyed that she ripped it straight out of a magazine (from a waiting room somewhere).

The fact that advertising is a provocative medium is old news - but the subject matter here can be a rather... sensitive issue to some.

What do you think?

A collection of posters and billboards with interesting messages.

This photo seems unremarkable. We are quite used to this sort of advertising. However this photo was taken in Thailand. It seems that along with exporting the culture of food - there is also a culture of appearances.

Such links between food and the "hourglass figure" are subtle.

As the brand-name food outlets push on into various parts of Asia - I wonder what other cultural norms will change?

Silk Soy Milk have been running an unusual TV advertising campaign in which the main characters are cows. The cows have opted for a healthier lifestyle by drinking soy milk.