cheese

But if that same cartoon of milk or moldy block of cheese or stale bread or wilted lettuce was in your fridge, you'd probably say it's good for one more day or just trim around the gross part. It'll be fine.

Clearly, a double standard! And kind of makes you feel bad about lambasting the acne-faced clerk for not having anymore in the back. But a new study reveals people really do have a different perception of freshness for food outside their home than for the stuff lurking in their very own refrigerators.

29 year old Dave Nunley eats about 275 grams of grated cheddar cheese a day.

He has been eating this way since he was a toddler.

Thanks to the assistance of health experts Dave can "now eat an occasional bowl of Ready Brek or a bag of salt and vinegar crisps".