Weight Watchers

The UK Advertising Standards Authority has ruled that a Weight Watchers radio ad is misleading and "must not be broadcast again in its current form."

Weight Watchers claim their program is "not a diet" - but it seems some people beg to differ (something discussed in detail on this site).

Weight Watchers recently unveiled a new plan: Momentum. Beneath the hyperbole, the main difference in this plan is the use of "Filling Foods, satisfying choices you can rely on to help keep hunger in check."

A unique and fascinating study has pit the weight loss system giant against a gym membership program. What makes this study somewhat unique is that they tested for body fat percentage in addition to weight and other health benefits.

Here's what the University of Missouri researchers found...

The word "diet" is so last year... so every diet company out there is scrambling to call their diet a lifestyle change or some other nice-sounding phrase.

Weight Watchers has provoked some thoughtful(?) response with its new advertising campaign.

The new slogan is: "Stop dieting, start living. Weight Watchers works because it is not a diet."

Weight Watchers Australia has come under criticism for using hydrogenated vegetable oils in its branded dessert foods. Please note that this applies to mousse and custard products only in Australia and New Zealand.

This issue of "diet" food is an interesting one. The Weight Watchers plan (which is arguably one of the most respected weight loss programs) does not require any "special" foods.

So why the need for branded foods?

Business site Bankrate compares the cost of losing 30 lbs (13.5 kg) using 5 major weight loss programs.

What is the real cost of using NutriSystem, Weight Watchers, LA Weight Loss, The Zone Diet or Jenny Craig?

Some people have it tough, and others have it very tough.

Shannan Hutchinson is one of the latter. Shannan has Multiple Sclerosis - yet despite the phenomenal challenges posed by her illness, Shannan was able to lose over 90 pounds - by eating right and exercising.

Here is her story.

The Weight Watchers points system can hardly be called a closely guarded secret. It's described in intimate detail on the US Patent Database (#6,040,531).

Unfortunately that's all I'm allowed to say about it.

What a strange phenomenon, people over-indulge during the holiday season, then jump on-line looking for a quick answer. 3 weeks later, no one cares anymore, and the traffic dies down.

Amazon.com just loves the diet industry - enough to start promoting a particular diet. To my surprise I received an email from Amazon. It's a rare occurance - as far as I knew I have never opted in to receive any email. Because you have purchased diet and nutrition products from amazon.com, we are pleased to bring you Weight Watchers On-line....