Slim-Fast

Fashion Model Rachel Hunter has signed up with Slim-Fast. Hunter is to be the new face of Slim-Fast (owned by Unilever - promoted with the "Find Your Slim" program.).

Slim-Fast says: Rachel will incorporate Slim-Fast into her life as an approach to reaching her personal weight loss goal.

According to People, Hunter is 5' 10" and currently weighs 147lbs. That gives her a BMI of 21. So why the need for Slim-Fast?

Unilever has experienced a further drop in profits after another write-down of their Slim-Fast product. Sales of Slimfast were hit by the popularity of the low carbohydrate Atkins diet. However, Mr Cescau said the collapse of Atkins Nutritionals, the company behind the diet brand which filed for bankruptcy protection this week, would not necessarily draw consumers back to Slimfast.

Mr Cescau said: "The category has declined. The consumers who have left this category following their disappointment with Atkins have not come back."

Last week I had the opportunity to send a few questions to Andrea Gulley-Robinson. Andrea was selected by Slim-Fast earlier this year (out of thousands) to feature in their TV commercials. This came after Slim-Fast finished it's alliance with actress Whoopi Goldberg and opted to use real success stories.

As expected Andrea is very positive about Slim-Fast. The answers here are directly from Andrea and are completely unedited.

Slim-Fast have been airing a commercial for their latest success story Andrea Gulley-Robinson.

Gulley-Robinson attributes her weight loss to the usual simple reasons: exercise and a change in eating habits.