Herbalife is one of the longest surviving MLM (Multi-level Marketing) companies around. They specialize in the weight loss sector (ShapeWorks) but also have a number of health-related brands. By all accounts Herbalife are doing very well - recently announcing a huge profit surge.
This is a huge business, with their recent 25th anniversary get-together attracting a massive 35,000 independent distributors. They have also been raising their brand profile, by entering into sponsorships with sports events - all to support their new "Liftoff" energy drink.
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