Functional Foods

Functional beverages are this year's buzz product. Almost every week a new kind of enhanced water or drink is hitting the shelves.

One of these drinks is Activate - which, despite looking like any other flashy new drink - has a completely different mechanism for combining vitamins with liquid.

Every time sciences finds a good correlation between food and health - a food manufacturer will try to isolate it and oversell it.

This is the case with oats. Oats are a great food - particularly for breakfast - but Quaker have taken it a bit too far calling their oats "The Cholesterol Hunter".

This, surely, is the oxymoron of the year. Reuters reports that the "Dutch hope to invent foods that prevent obesity".

That single sentence encompasses the arrogance, greed, and plain foolishness that exists in the minds of those who "invent" foods.

It's time for sensible thinking people everywhere to raise their hands and call it like it is. The new "genre" of weight-control foods can only be described as the height of silliness.

Our shopping aisles are filled with bright colorful boxes claiming to solve all of life's ills. But you know what?

The emperor has no clothes on.

Functional foods are set to become the next "big thing".

French Dairy company Danone are about to release a yogurt as a cosmetic product.