Domino's Pizza Scores Big Profits With Recipe Change
Looks like Domino's new advertising strategy paid off - no pun intended - the maker of non-pizza more than doubled its fourth quarter profits.
Sorry, unless it's made in New York by a big Italian guy named Gino, it's not really pizza!
But Michigan-based Domino's Pizza is now raking in the cash since addressing customer complaints and changing their recipe.
Consumers and focus groups, slammed Domino's Pizza for its awful taste, saying the crust tasted like cardboard, and the sauce was similar to ketchup.
My uncles own a pizzeria. If you told them their sauce tasted like ketchup, they'll kill you - seriously. Then again, they're from the old country, so their pizza isn't a Westernized fast food sell out.
But in December, Domino's began promoting its revamped "pizza" with new sauce and cheese, plus some sort of herb and garlic flavored crust.
The television campaign shows Domino's "chefs" going door to door and asking previous focus group participants to give their "honest" opinion on the new pizza. Guess what? They all love it! Go figure.
So, for the quarter ending January 3rd, Domino's profits climbed to $23.6 million up from last year's $11 million, but this could be temporary. It may only reflect people's eagerness to try out the new pizza, so it might not last.
I don't eat cheese, so pizza is off my menu, but - at the risk of sounding like a New York ogre - Domino's, Papa John's, Pizza Hut, all of them, aren't pizza!
Real pizza is a big floppy slice at 3AM when you're trying to sober up.
Via the Associated Press.
11 Comments
Add Your Comment
Created / Updated: March 16, 2010
I love it when idiot hipsters try to sound cool by dissing popular brands. The same folks hate everything that is popular or commonplace simply because they are popular; you know, like StarBucks, WalMart, etc. Whoever wrote this is an idiot.
ReplyI agree with you.
ReplyAgreed. Hipster elitism is an ugly thing.
ReplyI have to side with the hipsters in this case because Dominoes does make a piss poor pizza. Luckily where I live has a lot of NY transplants so finding a NY style pizza place is easy for the times I wish to splurge.
Reply"Sorry, unless it's made in New York by a big Italian guy named Gino, it's not really pizza!" And here was I thinking that for real authentic pizza you went to Italy??? Of course that is completely different from the typical american-style pizza (and for the record I love both authentic and non-aunthentic styles of pizza *sigh*)
ReplyI'm not a pizza elitist, either. I live in Wisconsin where the only pizza we can really get is Pizza Hut, Domino's, Papa John's, etc. If I lived in NYC where there are good pizzerias on every corner, I'd probably be a little more picky. I might also like pizza more...I've never really been a huge fan of the stuff.
ReplyEat some cheese Gerry. C'mon.
ReplyDominoes is awful, awful, awful and anyone who likes that crap (it's definitely NOT pizza) needs their tastebuds examined, seriously, its gross. As to walmart its full of gross people, the great American unwashed. Its not about being a hipster to hate the gross and disgusting.
ReplyAs to starbucks they make a burned cup of coffee, what's to like? I like to actually taste my coffee not burned beans.
Only tried Dominoes once and it was terrible. I'll go with other cheap pizza chains. I agree with your comment regarding Starbucks coffee...burned coffed doesn't make a good coffee.
However! your comment regarding Walmart is crap. Lots of normal people shop at Walmart too. In this economy with lost jobs and all, it pays to save and pinch a penny, and Walmart can do that. I will admit there are some sights at Walmart, and I love that website too, but c'mon, your thinking is a bit rough.
ReplyWhat is this endless whining about burnt coffee at Starbucks? I have never tasted anything less then perfect java from the 'Buck!
ReplyCuz it is burnt. but their fru fru drinks are to die for.
Reply