Nowadays we have a polite name for clothes sizing: Plus-size.
Back in the 1950s Lane Bryant had different words for larger sizes.
A free catalog of clothes for girls who are “too chubby to fit into regular sizes”.
The size of this womans waist is… well… not really what I would call stout. The reason for her smile is because she is wearing a “Gay Percale Frock”.
From Lulu’s Vintage and Mom’s Basement.





Ive talked to slightly larger woman and they are always WAYYYY MORE OPEN AND FRIENDLY too me than the slim one’s could ever be,
I say only what i see, and action’s speak louder than word’
I am more attracted to a larger woman thats got auburn hair and is darker skinned or gets dark easily,
but that’s just me no one else,
I ses the slim one’s are nervous,or Intimidated,
I don’t know w they are like that, or appear to be like that?
Maybe nervous in front of certain people? who know’s?
I like one’s my age,or older,
younger one’s seem to be scatterbrained, or just in the whatever young crowd,
and you can’t keep thier attn for long,
everyone has thier like’s, and preference’s,
that’s just me,
I am a big girl. People who don’t like me or think that I should change are flat out idiots. I do have my days where I do feel like I am the biggest person in the world. But I am not. Skinner girls think that they are better than everyone else. And that isn’t right. Plus sized girls are big, but they are beautiful. Anyone who can’t see that is a jerk. Men/Boys like girls who are smaller, because they think that they are easier to handle. That isn’t true. Plus sized girls don’t have BO unless they don’t take showers. Guys who can’t look past the weight of a girl is crazy. The inside is only what counts. Guys might would rather a ugly skinny girl instead of a attractive plus sized girl are just insecure. They think more about what their friends would think about them having a bigger girlfriend/wife who is attractive. Then what their friends would say if their girlfriend/wife is thinner. Next time people decided to insult a plus sized girl, they should think that out there somewhere is a plus girl reading it and she will stick up for them.
Bob’s reply is harsh but truthful;
i was a bigger women and hey im not stick now but i am at a healthy weight, and if any bigger girl was like me they though every guys didnt like you because of your “chubby-ness” not nessesarily ture. i got asked out all the time when i was “larger” because of self confidence! and if you think you dont look pretty quit whining get out there work out and stop eating so much! i know , you say its not that easy but it is! i have been through it all so no sorry excuse!
Here is a novel idea. How about we call fat chicks FAT. There is no chubby,chunky,stout or my favorite, big boned. If you are not skinny you are fat. If you do not like that word stop eating or have that bad thyroid gland removed. Don’t get me wrong, fat chicks are cool. They are way better in bed as they tend to try and make up for being fat. Truth be told though, i’ll take an ugly skinny chick over a pretty fat chick any day. Fat chicks can take a shower and within moments they have BO. If your drunk it’s no big deal, but sober it is a real turnoff.
Um, sweetie…You don’t want to remove the thyroid gland. I think you meant “have that bad thyroid gland ‘treated’”.
I may be a thin woman, (you know, the kind you approve of sober) but it’s stupid men like you that make me wonder if I should give lesbianism a try…
well in mine and rhiannons little world we are fat even though w are both a size 8 everyone says we are fat because we eat so much, tbh i dont see what the problem with fat people are
Well, the woman in the second one looks almost, maybe, if I suck in a bit, me. So, am I stout?
Wow. I already feel fat enogh and I can’t imagine looking at that like they wanted me to buy clothes that say “STOUT”.
Thanks, I’m sure that I’ll feel beautiful now.
*rolls eyes*
Plus size is definitely a lot more marketing and feeling friendly than Chubby.
I get ticked off when I see plus-sized clothes marketed as “clothing for REAL women”, as though anyone who isn’t plus-sized isn’t a real woman. I have no problem with clothes being larger sized, but I wish they would PLEASE stop insinuating that slim women aren’t “real” women.
I saw a store that advertised “Special sizes for special women” last week. While it was meant to be cutesy, I couldn’t help thinking it sounded worse, as in, if you wear these sizes, you are a different kind altogether.
Then, as now fashion uses slim models to sell their clothes (albeit today they look bulemic) with the intention that the ‘fuller’ target market will subconciously think that buying their clothes will make them look that good.
It is the same as using very young women to advertise the anti-aging face creams.
This was a fun article…brought back memories. In Germany, the larger sizes were called Vollschlank meaning ‘full slim’. I don’t know if that was meant an an obvious tongue-in-cheek description, but it is so funny!
I was very skinny all thru my high school years and early twenties and totally made fun of and the other girls hated me – now the skinny anorexic look is in and I’m fat! It doesn’t really matter what the terms are for people that look a certain way, there will always be a term whether your fat, skinny or normal. What is normal? It seems to change with each generation. I’m fat and happy and I’m a lot less self conscious about the way I look now than when I was thin. A plus size is any article of clothing that is a double digit- I do not think that someone 5’9″ that wears a size 10 is a plus sized woman – she is normal and looking great. So perhaps chubby and stout fit the times, but I’m fat, fluffy and proud of the 2 children that helped my body look this way.
Stout is cool. Sounds like “strong”. I also enjoyed wearing husky jeans as a child and pre-teen. Much better than slim jeans, aka chicken legs.
The stout model looks pretty slim to me. I love the term chubbies, it’s like they’re disregarding the fact that they are humans altogether!
i would rather shop at a place called waddle world than have to decide if i am chubby, stout, plump (pleasing or not) or a bbw. i am fat. i buy big, larger than average clothes. i am never embarrassed by shopping at such places. i would be a lot more embarrassed walking around naked. whats the problem with people accepting adjectives. it is no longer socially acceptable to describe people anymore. black, gay, retarded, and fat among others are taboo.
I’d like to look like the “stout” model, but I’m afraid I’d need a corset to be as “fat” as she is.
To be honest, it makes no difference to me. When I was bigger, I didn’t prefer the stores that said they carried “specialty sizes” (talk about an euphemism) over the ones that said they had clothing for “chubby women”. It is all the same, when you don’t fit the regular sizes, you feel just as fat regardless of what they call it.
It’s not that we’re more politically correct…it’s just that the meaning of the words has changed. Right now, an attractive large woman is often called “BBW.” This is already starting to become an insult. Soon a new word will be found….and that, too, will turn into an insult. Repeat ad infinitum.
Wow, I guess there are reasons that people have moved towards being more politically correct over time? I wouldn’t mind stout if it didn’t have such a manly connotation, I think.
Ha, well it’s kind of funny to me that even back then, Lane Bryant used normal-sized women as its models instead of curvier women. I had a hard enough time shopping in the “plus-sized” section when I was heavier…I can’t imagine having to shop in the “chubby” or the “stout” section!
I would like the first ad a lot better if it said “free for chubby girls” rather than “chubbies”. The way they phrased it is a lot more offensive than the word itself. Call me a chubby woman if you want (it’s true), but I am still a woman, not a “chubby”.
As for the second one, aside from the fact that the model they used is not “stout”, I don’t mind that word at all. It reminds me of Winnie the Pooh.
::raises hand:: I got “husky” clothes from Sears all my life. Husky Garanimals as a wee one and whatever mix&match they made for slightly older kids until I was 13 or so. Now I’m “Big & Tall.” This time next year I will finally, for the first time since I was like, 5, be able to shop in the regular department of the same stores as everyone else.
I know I shouldn’t care, but I do.
Hell, people can call me whatever they want, I look the same way whatever word they use…
but manufacturers should know to be nice if they want people to buy things
However, I grew up with “chubbies” have a different connotation all together.
I seem to remember shopping for “husky” sizes as a child.
Any word you substitute for fat quickly acquires that stigma.
People are way too sensitive and so easily offended these days.
i’m so glad that times have changed. Adds like this would have made me cry. My mother in the 50′s never went to lane bryant, she said it was so embarrassing because of how they made a bigger girl feel, even though they were a company just for such women. she made a lot of her clothes until the 70′s- it is a little demeaning.