McDonald’s: The Secret of Their Success

McDonald’s (USA) serves 27 million people every day, 1 million more every year since 2003.

Since 2002 McDonald’s (USA) have experienced 45 consecutive months of sales increases.

In a recent Business Week column, McDonald’s CEO James Skinner claims “We’ve learned. We’ve evolved. We believe we’ve cracked the code in the United States.”Here’s more from the article:

Today the mantra is “better, not just bigger.” Instead of building more restaurants, McDonald’s is increasing its financial results by squeezing more from the ones it has. The new focus has forced it to rethink every element of its business, from product development and marketing to restaurant design and technology. In the process, McDonald’s, which seemed out of touch with consumers just a few years ago, has attempted to realign itself with contemporary tastes.

What is the Secret Code?

Americans like to eat all day long.

Most outlets are open 18 hours a day. Others are 24/7. McDonald’s essentially want you to stuff yourself from dawn ’til dusk.

It seems that many customers are only too happy to oblige. After all, McDonald’s have kids play areas, they have McCafe’s, they have wide-screen TV’s.

heathy Options?

The salads and so-called “healthy options” are nothing but a nod in the direction of the food police.

McDonald’s have been talking about reducing trans fats for years. Ironically at the same time they do the talking – they come out with snacks like the chicken Snack Wrap.

Each “snack” has about 330 Calories and at least a gram of good ‘ole trans fats.

I wonder if those Snack Wraps are just as indestructible as McDonald’s hamburgers. Have you visited the Burger Museum yet?

Its unbelievable! Since the late 80s, Len Foley has been “collecting” McDonald’s burgers and Big Macs. It started when he discovered a burger he forgot in his jacket pocket looked exactly the same when he found it a year later. Since then he has been stashing burgers and new and old, they all look the same.

Its insane! Check out the video:

McDonalds is Still Number 1

But despite all the calories, saturated fat, trans fat warnings from health agencies, and the apparently immortal properties of their burgers.

America: McDonald’s still has you under their big fat meaty thumb.